1 files changed, 47 insertions, 5 deletions
diff --git a/site/content/values.md b/site/content/values.md
index 3dcd089..98bf92c 100644
--- a/site/content/values.md
+++ b/site/content/values.md
@@ -1,5 +1,47 @@
-+++
-title = "Values"
-type = "values"
-page="/values.html"
-+++
+---
+title: "Values"
+type: "values"
+page: "/values.html"
+image: /img/about-jumbotron.jpg
+values:
+  - heading: "Shade-grown coffee"
+    text: >
+      Coffee is a small tree or shrub that grows in the forest
+      understory in its wild form, and traditionally was grown
+      commercially under other trees that provided shade. The
+      forest-like structure of shade coffee farms provides habitat for
+      a great number of migratory and resident species.
+    imageUrl: "/img/about-shade-grown.jpg"
+  - heading: "Single origin"
+    text: >
+      Single-origin coffee is coffee grown within a single known
+      geographic origin. Sometimes, this is a single farm or a
+      specific collection of beans from a single country. The name of
+      the coffee is then usually the place it was grown to whatever
+      degree available.
+    imageUrl: "/img/about-single-origin.jpg"
+  - heading: "Sustainable farming"
+    text: >
+      Sustainable agriculture is farming in sustainable ways based on
+      an understanding of ecosystem services, the study of
+      relationships between organisms and their environment. What
+      grows where and how it is grown are a matter of choice and
+      careful consideration for nature and communities.
+    imageUrl: "/img/about-sustainable-farming.jpg"
+  - heading: "Direct sourcing"
+    text: >
+      We want to truly empower the communities that bring amazing
+      coffee to you. That’s why we reinvest 20% of our profits into
+      farms, local businesses and schools everywhere our coffee is
+      grown. You can see the communities grow and learn more about
+      coffee farming on our blog.
+    imageUrl: "/img/about-direct-sourcing.jpg"
+  - heading: "Reinvest profits"
+    text: >
+      We want to truly empower the communities that bring amazing
+      coffee to you. That’s why we reinvest 20% of our profits into
+      farms, local businesses and schools everywhere our coffee is
+      grown. You can see the communities grow and learn more about
+      coffee farming on our blog.
+    imageUrl: "/img/about-reinvest-profits.jpg"
+---