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---
title: "Values"
image: /img/about-jumbotron.jpg
values:
- heading: "Shade-grown coffee"
text: >
Coffee is a small tree or shrub that grows in the forest
understory in its wild form, and traditionally was grown
commercially under other trees that provided shade. The
forest-like structure of shade coffee farms provides habitat for
a great number of migratory and resident species.
imageUrl: "/img/about-shade-grown.jpg"
- heading: "Single origin"
text: >
Single-origin coffee is coffee grown within a single known
geographic origin. Sometimes, this is a single farm or a
specific collection of beans from a single country. The name of
the coffee is then usually the place it was grown to whatever
degree available.
imageUrl: "/img/about-single-origin.jpg"
- heading: "Sustainable farming"
text: >
Sustainable agriculture is farming in sustainable ways based on
an understanding of ecosystem services, the study of
relationships between organisms and their environment. What
grows where and how it is grown are a matter of choice and
careful consideration for nature and communities.
imageUrl: "/img/about-sustainable-farming.jpg"
- heading: "Direct sourcing"
text: >
We want to truly empower the communities that bring amazing
coffee to you. That’s why we reinvest 20% of our profits into
farms, local businesses and schools everywhere our coffee is
grown. You can see the communities grow and learn more about
coffee farming on our blog.
imageUrl: "/img/about-direct-sourcing.jpg"
- heading: "Reinvest profits"
text: >
We want to truly empower the communities that bring amazing
coffee to you. That’s why we reinvest 20% of our profits into
farms, local businesses and schools everywhere our coffee is
grown. You can see the communities grow and learn more about
coffee farming on our blog.
imageUrl: "/img/about-reinvest-profits.jpg"
---
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